When to buy your wedding dress to save money?

May 2, 2021

For most brides, one of the most important parts of a wedding is definitely the wedding dress. You've spent so much time flipping through wedding magazines, searching Pinterest and the internet, and looking at wedding dress store windows, but we're guessing you haven't thought about the price at this point. While it can be very exciting to set out with friends to find the perfect dress, it can also be stressful. But there are certain times when it's best to shop and when you can save money.

When to buy a wedding dress depends mostly on when the wedding is planned. This is because in addition to buying the wedding dress, you need to allow time for delivery, as well as for fittings and alterations. Different seasons can bring different prices, new styles, bargains, discounts and more. If you are looking for a beautiful wedding dress with an affordable budget that you can afford, these tips will help you know when is the best time to buy your perfect dress and save money.

Sample sale

All those dresses you see hanging on the rails had to be bought by bridal boutiques, and those are indeed the most popular examples. With the new collection and the arrival of new dress designs, it is necessary to sell the old ones, and the boutiques have sample sales at significantly reduced prices.

It is important to be up to date and follow announcements about upcoming sales, but also to be well prepared and do research before buying

It is important to be up to date and follow announcements about upcoming sales, but also to be well prepared and do research before buying. The sale of these samples is usually the final sale, so be prepared for the hustle and bustle of brides-to-be. It's also important to pay attention to sizing, as the samples can only be found in a few average sizes. The sample sale is a great opportunity to grab incredibly beautiful wedding dresses at very reduced prices and save money, but it's first come, first served. And be sure to make your decision because a sample buys in a sale cannot refund your money or replace the dress. But if you're patient, sample sales can be your best friend.


Experts in the wedding industry agree that January is the best time of year to buy a wedding dress for several reasons. Many couples get engaged around the holidays, and January is an important month for fiancés. At this time, many designers release their new collections and offer discounts on previous collections. Also, summer is the most popular wedding season, and it is high time to buy a wedding dress 6 months in advance to make alterations and choose shoes and matching accessories, but also because sellers need 5-6 months to deliver the dress.

Giveaways and discounts

Keep an eye out on social media for gifts and discounts for brides, as well as blogs that post discounts. Chances are you'll get lucky and win a dream dress from your favorite designer, get a discount coupon or just find out when there's a sale somewhere. These days, social media has led to many bloggers and wedding brands posting various savings and fun giveaways.

Keep an eye out on social media for gifts and discounts for brides, as well as blogs that post discounts

Winter or summer seasons

Winter and summer are ideal periods to find a wedding dress, as this is when a number of dresses are discarded to make way for the next season's collections. Designers are usually preparing to launch new lines and collections and vendors are making room in their boutiques for the same new dresses. Of course, they then sell off all their old stock and samples at reduced prices and then you can find that wedding dress at 80% off. But remember, you have to visit these stores in person, also, the wedding dresses with average sizes go first. If you are excited, you will have to fight with the crowds or just wait two to three days for the impressions and the crowd to calm down.

Trunk shows

Trunk shows are a great opportunity to see the entire designer collection in the boutique. There, the designer presents a whole range of new dresses that are not yet regularly available in stores. Although the dresses are not discounted at this time, it is very likely that you will receive a 20% discount if you show interest in the dress or even order the dress on the spot.

Don't forget to keep an eye on the dates so you don't miss the show. Unlike sample sales, trunk shows don't aim to sell samples as quickly as possible, as most dresses will still be in boutiques for the foreseeable future. However, if you do decide to buy, you will probably take advantage of the discount, but also have the honor of meeting the designer who created your dream wedding dress.

Retail collections

It is becoming increasingly popular to buy wedding dresses from retailers who have their own collections of wedding dresses, which in most cases cost significantly less than in boutiques. Collections from retailers don't offer a wide range of styles, but they are ideal for brides whose style is simpler and who want to spend less money as the dresses are mass produced and use cheaper fabrics and materials. You can then personalize the dress by adding headpieces, a long veil with embellishments, an eye-catching bridal bouquet, a lace shade or a heel. And mass-market dresses tend to evoke the feeling of a relaxed, stress-free bride, which is ultimately one of the more important things.

For many brides, it is probably the most important dress in their lives.

For many brides, it is probably the most important dress in their lives. It should reflect their style and personality on their wedding day. So the stress of choosing and buying is definitely there. To make it easier, we have already given some tips that will help in choosing the perfect wedding dress. Also, it is very important to start early and set a budget.

It is best to start buying a wedding dress between 6 and 12 months before the wedding. Then you will definitely have a reserved date and venue so you know when and where the wedding will be, and this will likely decide on the styles of wedding dress depending on the season. We hope we've helped you with our tips on buying a wedding dress so you don't spend most of your wedding budget on the dress.